Entry #13

The argument that this poster, “Rosie the Riveter”, is making is that women can get involved and contribute to the success of the war. Before this period I feel that women were viewed as weak and delicate; however, by using an empowered woman such as Rosie, it becomes apparent that women are suppose to step into a new light. The first thing that catches my eye is the picture of the woman. She is vertical and tall taking up most of the space which would suggest strength and energy (Callaghan and Dobyns 131). She is also large, as are the words, which would suggest strength and importance (Callaghan and Dobyns 132). The arrangement of the poster really helps to convey the message that everyone needs to get involved in the war effort for the US to be successful. All the objects are in the center of the frame which immediately draws ones attention adding emphasis to the visual picture on the poster. The simple saying in the top portion of the space, “we can do it”, is written largely and seems to have excitement. This helps to establish the argument because it is very believable that the US can accomplish whatever it wants as long as everyone is along for the ride. There is open space surrounding the woman in the picture which suggests that this appeals to woman. It is creating independence through this. The woman herself is dressed like a fellow male worker would be, she still retains feminine qualities but she is made to look tough and strong. The main colors used are red, white, and blue, which are very fitting because this is a very patriotic poster. Also, yellow is used as the background color; this could have been done because it is a light color which would suggest safety and simplicity (Callaghan and Dobyns 132). This would be important because the government would want the American people to believe that the war was a simple thing that had to be conquered and that everyone would return home safely. The main argument of having women be involved in the war effort and making a difference is portrayed very well through this simple, yet powerful, design.